Rahbar Idea :: BTL Marketing Services

• When the consumer walks in with the intent of purchase, the product is most likely there. The challenge lies in alluring him towards your brand or product. This is more important in the launch phase of a product.
• This would be done through different outlets classified based on the sales volume and classification of A, B category retail outlets, and right shopping plaza. Rahbar Idea creative team comes up with compact displays and merchandising concepts that attract and grab the attention of the customer leading to a productive sale or deal. The operational team can logistically manage the tie-ups, permissions and set-up multi-city, multi-outlet in-shop promotions across the country.

• Introducing a product, or now lately generating leads are the objective of promotions. We have implemented nationwide – ongoing promotions for clients across FMCG, Durables, IT and the Service Industries. These promotions are handled on a turnkey basis – where in we plan the format of the promotions, do the overall identity designing and production, do the site selection, recruit, train and monitor dedicated promotion executives and finally give all the feedback and reports that you desire from the activity.

We meet your requirements for all Merchandising, POS material production , logistics and delivery to market. All our efforts concentrate on creating a focus on your brand, to grab the attention of customers;

• Development of individual product merchandizing standards
• Designs and produces creative concepts and ideas in merchandising that include display units, POP, Dispensers, Shop fronts, Counter Fronts, Pamphlets, Product Brochures, Danglers and …
• Quick data gathering and analysis of major competitors activities
• Real-time reporting
• Creation and coordination of exclusive teams of merchandisers throughout Iran

We offer Trade marketing activities in different channels:

• Modern Trade / Key account
• Retail: Groceries / Pharmacies and Cosmetic / HORECA

Our dedicated regional teams in more than 11 cities will help you to place your product in the right place in retail level all around Iran.
As long as trade marketing services we provide management services for any kind of field force operations like trade marketing and merchandising activities in accordance with clients guidelines and needs.

• Creating the chance of trail is one of the most important steps in a brand development life. Rahbar Idea provides clients with innovative sampling methods where the consumer can touch the product feature and lead to purchase. This will be endowed with well trained sampling team.

Our job as an event branding company is to give you the unique set up and options to expose your brand identity.
What makes BTL different to other methods is not only the team of professionals handling your event; but the ultimate service, quality, innovation and punctuality that we strive for. These are our pillars to making each of our client's event a success.

• Meetings
• Corporate events
• Conferences
• Exhibitions
• Concerts
• Charity Events

• Staging Road shows is a highly cost effective way of launching a product and stirring excitement in the targeted market segment. While road shows increase product or service visibility, they also provide an opportunity to the customer to feel them directly and have a first hand experience.
• At Rahbar Idea, we have proven expertise in providing you with innovative and creative road show concepts and implementing them on a nationwide scale. Operationally we design, fabricate and format activities on the float, design and implement promotions, plan the routes and itineraries, get the necessary permissions and trap and analyze customer reactions when executing a road show.
• At Rahbar Idea, you are assured of a captivating, creative, effective and productive Road show experience!

• Measurability of our services has made it to go beyond any conventional door to door promotion in Iran’s market. When there are concerns of reaching product to the right person, Rahbar Idea professional team they will take your products to the door of consumer.
• This is important how to reach consumers; normally we will take the benefit from our sister company "Rahbar Bazaar" in providing us with the list of recipients which will be provided based on sampling methods.