Who Are We ?

Rahbar Idea was founded in 2007. Our belief is using creative minds, experienced personal and working hand in hand with clients. In today’s world of Advertising, ATL is speech of past and BTL is a new road which brings clients closer to their consumers

Above the Line (ATL) vs. Below the Line (BTL)

As the Persian market is growing day by day and global brands are entering the market, we see how the need & knowledge for international expertise, understanding of Iranian market & consumers and expertise in executing marketing plans is growing. Therefore the lack of all three or parts of these principles in the Iranian market led us to form Rahbar Idea

How We Think ?

In a world that is changing as we speak, it is no wonder that word of communication has moved on with it. For us the reality is that we no longer see ourselves providing advertising services, but rather bringing our clients closer to their consumers and building a brand that consumers are devoted to.
It is a known fact that we believe in creative thinking. Living our belief has led us to provide ideas that best matches your products. We strive to create solutions that draw attraction and make the difference.

How We Work ?

Knowledge and experience is portion of every business, for us there is a new dimension. Reading text books on how the job is done is everybody’s business, for us understanding your consumers is the business. In our world we evaluate, explore and challenge ideas, then we capture consumers’ behavior, attitude and needs to develop a strategy that best fits your brand.
The second portion is the execution of developed strategies. We believe in implementing and cultivating each idea and strategy according to its target market. Therefore we formulate all our work to best fit consumers’ mind.

Typically Rahbar Idea Strategy Entails :

  • Understanding your marketing goals
  • Detailing BTL / Business Objective
  • Creating program and options
  • Budget preparation and tracking
  • Operational and resource allocation
  • Marketing project planning and execution
  • Monitoring and reporting

What We Do ?

  • Gain thorough understanding about BTL marketing for productive application
  • Maintain brand consistency that promotes your product effectively
  • Maximize the ROI of your BTL activities by integrating the right marketing mix for your BTL Along with your ATL strategies
  • Deploy appropriate tools and methods to measure BTL marketing’s efficiently in successfully manner
  • Exploit BTL marketing to grasp better understanding of your customer
  • Build customer loyalty with tailored marketing strategies that influence the customer Behavior successfully

Rahbar Idea - BTL and Trade Marketing Company
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